Shijiazhuang Junlebao Dairy Co., Ltd

1、 Established in 1995, the company is the largest dairy processing enterprise in Hebei Province, a national key leading enterprise in agricultural industrialization, a national high-tech enterprise, and a national dairy research and development technology sub center. The company currently has 4664 employees and has 20 production factories and 13 modern large-scale pastures in Hebei, Henan, Jiangsu, Jilin and other places. The business scope includes four major sectors: infant formula, low-temperature yogurt, room temperature liquid milk, and animal husbandry. We have established an operational layout covering the entire dairy industry chain, and coordinated development between upstream and downstream to provide consumers with nutritious, healthy, and safe dairy products. In recent years, Junlebao has continuously adjusted its product structure and focused on the high-end dairy market. At the same time, it has vigorously developed its infant formula business, striving to promote high-quality development of the dairy industry, and adhering to the four "most" principles, namely the best quality, the strongest brand, the most reassuring society, and the most satisfying consumers. It produces infant formula that satisfies the people with peace of mind and satisfaction. Junlebao keeps in mind the instructions and strives to promote the high-quality development of the dairy industry. It adheres to the four "most" principles, namely, the best quality, the strongest brand, the most reassuring society, and the most satisfied consumers, and produces infant formula that satisfies the people with peace of mind and satisfaction. In order to achieve high-quality development and produce world-class milk powder, Junlebao has pioneered two models. One is the full industry chain model, which integrates the production and operation of forage planting, dairy farming, and production processing, ensuring the safety and reliability of products. The other is the "four world-class" model, which uses world-class pastures, factories, partners, and quality management systems to ensure the high quality of products. With strict management, Junlebao Infant and Toddler Milk Powder has become the first domestic milk powder brand to pass the global food safety standard BRCA+top-level certification in the global milk powder industry, becoming the first to be sold in Hong Kong and Macau. Since 2017, Junlebao Flag Milk Powder has won the Special Gold Award at the World Food Quality Evaluation Conference for three consecutive years and has been awarded the International High Quality Trophy. In November 2018, Junlebao was nominated for the China Quality Award, It is the first time a Chinese dairy enterprise has won the highest honor in the field of quality in China. In June 2019, Junle Baole Platinum K2 Children's Growth Formula and Yue Fresh Milk were awarded the 2019 World Dairy Innovation Award. After unremitting efforts, the sales revenue of Junlebao Dairy Group reached 12.6 billion yuan in 2019, a year-on-year increase of 25%, and the growth rate has been leading the industry for many consecutive years. In 2019, the production and sales of Junlebao milk powder reached 75000 tons, a year-on-year increase of 62%. The national sales volume is leading, with a growth rate ten times faster than the industry. The global growth rate is the first, and low-temperature yogurt is growing against the trend, with the industry's growth rate being the first. Junlebao milk powder has seen a sharp increase in production and sales for 5 consecutive years, entering the first camp of domestic milk powder. More than 2 million consumers use Junlebao milk powder every day, and in recent years, the supply has been in short supply. 2、 The next step for Junlebao to focus on the nutritional needs of infants and young children, breast milk research, and the development of probiotics is to introduce project technology requirements. Relevant research will be carried out to break through the key issues that restrict the development of infant and young food in China. In terms of nutritional needs for infants and young children, research is mainly carried out on the growth and development needs, gut microbiota, nutrient requirements, and other aspects of infants and young children at different stages, providing a theoretical basis for the development of infant products. In terms of breast milk research, the main focus is on building a breast milk database, analyzing the nutrient content and microbial community of breast milk at different lactation times and delivery methods. In terms of probiotic development, we mainly carry out the creation and optimization of functional evaluation and step-by-step screening systems for probiotic lactic acid bacteria, enrich the evaluation methods of germplasm resource banks, screen probiotic strains for infants and young children, and develop functional research products. Conduct analysis of the nutritional status of infants and young children, providing theoretical basis and data support for the development of targeted breastfeeding infant formula milk powder and formula milk powder suitable for lactating mothers. The project will introduce foreign experts in research areas such as infant and toddler nutrition and gut microbiota, nutritional research on dairy products and functional foods, health functions of probiotics, and technical research on the development of probiotics and functional foods. Drawing on foreign research methods and technologies, the project will assist in the technological progress of infant and toddler milk powder in China and promote the development of the dairy industry.