Great Wall Motor Co., Ltd

1、 Great Wall Motor is a world-famous manufacturer of SUVs and pickups. It was listed in Hong Kong and the mainland in 2003 and 2011 respectively. It has four brands: Haval, WEY, Oula and Great Wall pickups. Its products cover three categories of SUVs, cars and pickups. Its power includes traditional power models and new energy models. It has the ability to independently support core parts such as engines and transmissions. As of the end of 2019, there were over 80 subsidiary companies under its control, with nearly 60000 employees. At present, Great Wall Motor has formed a global system layout of research, production, supply and marketing in the world. In terms of technology research and development, Great Wall Motor has always adhered to "precise investment", focused on effective research and development, and pursued industry leadership, laying a solid foundation for continuous independent innovation. Great Wall Motor has world-class R&D equipment and system, and has the ability to develop and design SUVs, cars, pickups and powertrain. We have successively established overseas R&D centers in Japan, the United States, Germany, India, Austria, and South Korea, and built a global R&D layout with Baoding headquarters as the core, covering Europe, Asia, North America, and other countries. Great Wall Motor has one of the most advanced automobile comprehensive test fields in China so far, and has a Haval technology center with five functions of research and development, trial production, test, modeling, and data. It has realized the research and development layout of the whole vehicle and parts, and achieved a qualitative leap in research and development strength. In the next five years, Great Wall Motor will continue to build a global R&D system, and form a leading edge in active and passive safety technology, intelligent interconnection, automatic driving, etc. Great Wall Motor's technical strength has also been widely recognized by the society, and it has been jointly recognized by five ministries and commissions, including the National Development and Reform Commission and the Ministry of Science and Technology, as the "National Certified Enterprise Technology Center" and the "National Innovative Enterprise". Great Wall Motor has formed an "11+5" production layout in the world, including 11 full process vehicle production bases and 5 KD factories. In China, production bases in Baoding, Xushui, Tianjin, and Yongchuan in Chongqing have been completed and put into operation, and several major projects in Zhangjiagang, Shandong Rizhao, Pinghu, Zhejiang, and Taizhou, Jiangsu have started or started construction. Overseas, Great Wall Motor's Tula factory in Russia was officially completed and put into operation in 2019. In January and February 2020, Great Wall Motor and GM signed binding agreements to respectively acquire GM's Taligang factory in India and Rayong manufacturing factory in Thailand. Both parties plan to complete the transaction and final handover by the end of 2020. The agreement still requires approval from the government and regulatory agencies. In addition, Great Wall Motor also carries out KD assembly and production in Ecuador, Malaysia, Tunisia, Bulgaria and other countries under the "the Belt and Road" Initiative. In terms of marketing channels, Great Wall Motor has completed its layout in more than 60 countries and regional markets in Asia, Africa, South America, and Central and Eastern Europe. Relying on five regional marketing centers in Russia, Australia, South Africa, South America, and the Middle East, it has sold well in more than 60 countries and regions around the world, established more than 500 global (excluding domestic) networks, and sold more than 600000 vehicles in total. Adhering to the corporate philosophy of "making progress a little every day", Great Wall Motor has an advanced corporate culture and management team, created a unique operation and management model, and its operation quality is second to none in the domestic automobile industry. Great Wall Motor takes "safety" as the core value of the brand, adheres to the manufacturing concept of "safety first", and has been working hard and forging ahead in the pursuit of safety. 2. Main Honors: ① In 2017, ranked 17th in the "Top 50 Asian Listed Companies" - Forbes; ② In 2018, ranked 16th in the "Global Top 100 Automotive Brands" list, and ranked 1st in the "Chinese Brand Value Evaluation" automotive group - BrandFinance in the UK; ③ In 2018, ranked 1st in the "Chinese Brand Value Evaluation" automotive group - China Brand Construction Promotion Association; ④ In 2019, the Best Annual Enterprise of the Chinese Automobile Golden Elephant Award; ⑤ In 2019, the total brand value list of Chinese listed companies was Top1003 Business performance In the challenging 2019, Great Wall Motor performed steadily. As of December 31, 2019, Great Wall Motor had a total operating revenue of 96.211 billion yuan, total profits of 5.1001 billion yuan, net profits of 4.531 billion yuan, net profits attributable to shareholders of the parent company of 4.497 billion yuan, and total assets of 113.096 billion yuan. The globalization strategy has been comprehensively advanced, with strong overseas performance and a revenue of 5.522 billion yuan, a year-on-year increase of 66.61%. In the face of the in-depth reform of the "new four modernizations" of automobiles, Great Wall Motor insists on precise and excessive research and development, actively transforms and innovates, and accumulates energy to become a more influential automobile brand in the world. In 2019, Great Wall Motor delivered nearly 1.06 million new cars in the world. Under the downward pressure of the car market, it still achieved a year-on-year growth rate of 1.43%, and its sales exceeded one million for four consecutive years. 2、 The technical requirements for the proposed project will be changed with the development of artificial intelligence and new energy technology, from intelligent driving to unmanned driving technology. The application of the Internet of Vehicles and automotive big data will overturn the traditional automotive industry. The "new four modernizations" of "electrification, intelligence, networking, and sharing" of automobiles are bringing revolutionary changes. Great Wall Motor took the opportunity to put forward the transformation strategy of "from Chinese automobile enterprises to global technology travel companies", and unswervingly promoted the "new four modernizations" and globalization. In the future, the company will focus on introducing innovative elements and high-end talents to the world in areas such as intelligent connectivity, intelligent driving, new energy, vehicle styling design, powertrain, etc., strengthen technical exchanges and cooperation with foreign experts, and provide strong talent support for achieving talent strength and long-term development in the future.